Broadcast Technology Curriculum

COURSE CODE COURSE TITLE CREDITS

Program Courses

BST101

AUDIO PRODUCTION I

3

BST201

AUDIO PRODUCTION II

3

BST205

TELEVISION PRODUCTION AND EDITING

3

BST260

ADVANCED VIDEO EDITING

3

COM105

INTRODUCTION TO MASS MEDIA

3

COM129

JOURNALISM AND SCRIPTWRITING

3

COM200

PUBLIC SPEAKING

3

COM203

MEDIA AESTHETICS

3

COM299

INTERNSHIP or OPEN ELECTIVE

3

Direct Courses

BUS203

ORGANIZATIONAL BEHAVIOR

3

MGT101

PRINCIPLES OF MANAGEMENT

3

MKT102

INTRODUCTION TO MARKETING

3

MKT108

ADVERTISING PRINCIPLES

3

General Education

FYS101

FIRST-YEAR SEMINAR

1

CIS174

COMPUTER APPLICATIONS

3

ENG103

ENGLISH COMPOSITION I

3

ENG104

ENGLISH COMPOSITION II

3

MTH---

MATHEMATICS ELECTIVE

3

SCI---

NATURAL SCIENCES ELECTIVE

3

ZZZ---

ARTS AND HUMANITIES ELECTIVE

3

ZZZ---

SOCIAL AND BEHAVIORAL SCIENCES ELECTIVE

3

     
Minimum total credits required 61

 

INTERIM ACADEMIC PROGRAM DIRECTOR
Christopher DiStiso, M.B.A.
Email: cdistiso@LincolnCollegeNE.edu
Campus Extension: 40954

PROGRAM OVERVIEW
Students acquire understanding of the media and the historical, regulatory and business components that influence and control the production and delivery of media information and entertainment content. The program focuses on digital media production, delivery and management. Students receive practical training in the areas of content creation, broadcast production and delivery.  

PROGRAM MISSION
The Broadcast Technology program provides students with the knowledge and skills necessary to adapt to a continuously changing field of mass media. The program is designed to help students become better writers, speakers, creators and thinkers in developing professional communication skills. 

PROGRAM OUTCOMES 

  • Compare and contrast the roles and influences of media and its effects society.  
  • Apply verbal and written communication skills with an emphasis on preparing written and spoken media content. 
  • Signify communication as an effective team member in a media-related business or media- division of any organization.
  • Identify the roles of how broadcasting skills and audio equipment are used in mass media.
  • Plan and produce media content for digital display and delivery electronically or on the Web.
  • Compare and contrast various digital media delivery system strengths and weaknesses, and regulatory and historical influences on media.

 

PROGRAM COURSES:

 

BST101 Audio Production I 3 credits

This course introduces audio equipment and an understanding of the operational skills required at terrestrial (FM/AM) and digital (Satellite, Internet/Streaming, HD) multiple-radio station environments. Students write commercial copy and transform production scripts into creative advertisements using production hardware and audio software for airing on the campus radio station. Characteristics of music and talk stations and their formats are analyzed.

 

BST201 Audio Production II 3 credits

This course illuminates broadcast skills introduced in earlier media classes. Students learn best practices of creating and managing multiple elements of a successful broadcast company. These competencies are integrated weekly into the campus radio station, including audio editing, copywriting, on-air delivery and content programming of terrestrial (FM/AM) and digital (satellite, online, HD) radio stations. Topics discussed include current industry issues as well as successful strategies for music and talk format selection and development, talent analysis, and marketing activities.
Prerequisites: BST101

 

BST205 Television Production and Editing      3 credits

This course provides an overview of basic principles, procedures, and techniques of television production, as well as non-linear editing operations. The course includes video control, explanation of special effects, operation of cameras and editing software, composition, lighting, staging, and directing, on-camera announcing and interviewing.

 

BST260 Advanced Video Editing 3 credits

This course is designed to further enhance the editing skills that students achieve in in overview course. More detailed operations and techniques will be utilized including color correction, animation and graphic integration.
Prerequisite: BST205

 

COM105 Introduction to Mass Media     3 credits

This course explores the history, development, and future of print and electronic media including television, radio, Internet, music, newspaper, motion pictures, blogs and social media. Related issues such as media ownership, ethics, and globalization will be discussed. This goal of the course is to create sophisticated consumers of mass media.

 

COM129 Journalism and Scriptwriting  3 credits

This course emphasizes the news gathering process and professional standards of writing Associated Press-style news copy. Students learn traditional writing for print publications such as newspapers, magazines, online media Web sites and social media services as well as broadcast writing for radio, television and professional news blogs. Students will also conduct interviews, and write stories on a weekly basis on topics of local interest such as campus and community news and events, to larger regional, national and world issues including crime, finance, politics, sports, culture, and more. Selected student pieces are broadcast on the campus radio station.

 

COM200 Public Speaking 3 credits

In this course students receive instruction and practice in the techniques of communication, pronunciation and delivery used in all businesses. Students are required to prepare and present speeches. The course also explores a wide variety of interpersonal communication, listening and analytic skills. Role-playing may be employed as a communication tool.

 

COM203 Media Aesthetics              3 credits

This course is intended to develop a heightened appreciation for visual and sound cues that are used to identify and understand objects and conditions in the physical world in order to encapsulate broadcasting and media arts.

 

COM299 Internship         3 credits

This course provides a practical link between classroom theory and application. Students are required to prepare daily logs and written reports detailing work experiences. Each student’s activities are coordinated and monitored by a member of the Lincoln College of New England faculty.

 

BUS203 Organizational Behavior    3 credits

This course provides an analysis of the individual in the workplace, with emphasis on the effect of organizational structure on behavior at both the individual and group levels. Case studies are presented to develop effective organizational management skills. Topics include motivation, communication, leadership strategies, team development, group decision processes, change management, and conflict resolution. Managerial issues regarding cultural diversity and perceptions are also explored. Prerequisite: MGT101, MGT105, OR PSY101

 

MGT101 Principles of Management   3 credits

This course provides an introduction to the principles of management with emphasis on their application to business. An overview of major topics in management is presented, including developing a management philosophy, understanding human behavior, decision-making, planning, organization, staffing and leadership.

 

MKT102 Introduction to Marketing  3 credits

The course introduces the principles of marketing. The basic ingredients of the marketing mix are discussed in regard to for-profile and not-for-profit businesses. The nature of global marketing, market research, and marketing ethics are reviewed. The concepts of public relations and publicity are introduced.

 

MKT108 Advertising Principles 3 credits

This course concentrates on the concepts necessary to understand the role of advertising in the production and management of a marketing plan. Topics that will be discussed include historic, economic, and social aspects of advertising; the creative processes of copywriting, art, and production. Multiple types of advertising media are explored.
Prerequisite: MKT102

 

FYS101 First-Year Seminar         1 credit

This seminar serves as an introduction to fundamental academic success strategies. The course also provides opportunities for self-awareness that support students through the transition to college. Campus services, career development, and cross-curricular competencies are also covered. This is a graded course and is a requirement for graduation. If a student transfers the programmatically required equivalent of 9 credits or more of college-level coursework, the student will be waived from FYS and the credit will be applied.

 

CIS174 Computer Applications 3 credits

This course provides a hands-on overview of computer applications utilizing particular software with emphasis on computer use for business purposes. Word processing, spreadsheet, and presentation software projects are included. Students develop a logical approach to problem-solving in relation to storing, retrieving, and analyzing information for reports and projects. Problems and issues related to computer-based information systems are discussed.

 

ENG103 English Composition I          3 credits

This is a writing-intensive introductory course that emphasizes the writing process, including focus on audiences and purpose in writing, patterns of argument, introductory research, and the review of grammar and mechanics. Both career and academic documents will be assigned, with the goal of learning to write in a professional style, both in college and beyond. Students should expect to produce a total of twelve to fifteen pages of edited writing during the course.

 

ENG104 English Composition II         3 credits

Students will build on the skills learned in English 103 to move beyond the basic college essay to writing more complex essays using causal analysis, persuasion, and argument. This course will focus on reading complex texts, and using the research skills introduced in English 103 to develop, research, write and revise a full-length research paper. Class assignments and discussion will focus on introducing, reinforcing, and emphasizing critical thinking skills in a multi-cultural environment. Prerequisite: ENG103

 

 

MTH---   MATHEMATICS ELECTIVE 3 credits
SCI---      NATURAL SCIENCES ELECTIVE   3 credits
ZZZ---     ARTS AND HUMANITIES ELECTIVE 3 credits
ZZZ---     SOCIAL AND BEHAVIORAL SCIENCES ELECTIVE  3 credits

Important information about the educational debt, earnings, and completion rates of students who attended Lincoln College of New England and enrolled in this program can be found at:
http://www.lincolncollegene.edu/southington-college-campus/student-consumer-info  

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